Much of the business transacted on the Web today takes place through information exchanges made possible by using documents as interfaces. For example, what seems to be a simple purchase from an online bookstore actually involves at least three different business collaborations. Document engineering is needed to analyze, design, and implement these Internet information exchanges. This book is an introduction to the emerging field of document engineering. The authors, both leaders in the development of document engineering and other e-commerce initiatives, analyze document exchanges from a variety of perspectives. They describe techniques for analyzing, designing, and encoding document models, including XML, and discuss the techniques and architectures that make XML a unifying technology for the next generation of e-business applications.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

In the Web 2.0 world new technology is continually changing the way users create and use information. RM must change its approach fundamentally if it is to have a role to play in this new world. This provocative new book challenges records managers to find time amidst the daily operational pressures to debate the larger issues thrown up by the new technological paradigm we are now entering, and the threat it poses to established theory and practice. A range of stimulating ideas are put up for discussion. This is a thought-provoking book which questions received wisdom and suggests radical new solutions to the very real issues RM faces. Every records manager needs to read this challenging book, and those that do may never think about their profession in quite the same way again.