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How to develop an enterprise content syndication strategy (Presentations)
Author(s): Ruth Kaufman  Staff Rating: No Rating   Read Reviews  
Ruth KaufmanThe Challenge: Enterprises are embracing digital media to extend their brands, market their products, and build relationships with customers. Often, business units are empowered to explore and experiment with new forms of communication without a broad-based strategy or common platform. The result can be a divergent array of messages, brand signatures, technologies, processes, and metrics. The goal of this presentation id to develop a level of competence and confidence for defining, clearly articulating, and implementing your company’s content syndication strategy and roadmap by working through concepts and methods.
Published: October 17, 2008 Availability: 
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