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Multi-Channel Publishing - How to Do It
(Video)
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| Author(s): Lynda Chiotti - President, Chiotti Inc. |
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 The value of content management systems for automatically repurposing content to multiple media has been discussed, debated and presented so many times in so many different vehicles that one assumes that there is nothing more to discuss—everyone is successfully doing it. Not so! Repurposing content in intelligent ways for multiple media and crafting it usefully for different audiences is not as straightforward as it seems. The road to multi-channel publishing is a rocky one for some companies, littered with massive investments in technology that don't always match the business need. Before buying automation tools, you need to plan, to take risks, to mobilize people and technology and, above all, to keep a vision of your end goal in the minds of key team members.
Most companies try to automate at least part of their process for delivery of content, but automation within the development process is just as important to your return on investment. We'll discuss these and other issues as we consider a case study of an innovative Canadian outsourcing company that has been developing their own methods to achieve single sourcing for multi-channel, multi-purpose publishing. |
| Published: July 25, 2008
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Multi-Channel WCM Projects: Making Them Work
(Presentations)
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| Author(s): Vern Imrich |
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 WCM is back, but now it’s multi-channel WCM. Multi-channel requirements add both new success factors, as well as hazards that must be understood and overcome. In this workshop, led by Percussion Software CTO Vern Imrich, you will learn how to identify and address these factors.
The workshop will begin with an analysis of several field examples, the success and failures in each, and the decisions made that led to them. These lessons will then be further explored in specific topical focus areas, such as the following:
* Usability—content authors in CMS environments have rapidly adopted “in context” editing to improve user adoption. But in a multi-channel system, do authors work in the context of a channel, many channels or in some new neutral channel environment?
* Content Reuse—where is “single sourcing” critical and where does it break down due to form factor, media type and creative concerns? And when single sourcing is limited, what can be done to maintain consistency and reduce workloads?
* Business Process and Lifecycle—simple concepts like “approved” or “expired” take on new meaning in a multi-channel world. Approved for one channel or for all? What kinds of process automation and lifecycle management can be used to address these changes?
* Modeling and Template Design—decomposing Web pages into content components and templates can be tricky even for a single Web site. Can one model really be defined when this decomposition must apply to all the multiple channels that may be involved? And what happens when the inevitable new devices and channels hit the market? How can a solid foundation be established that isn’t already obsolete by the time the system goes live?
* Overall Architecture—we all know about separation of content from format (presentation). But what about separation of channel presentation logic from customer experience logic? How do you ensure a consistent customer experience regardless of the channel they use?
In each of these areas, the focus will be to identify the key questions you need to ask, the pros and cons of the decisions you make, and the risk factors that are incurred. This is a “roll up your sleeves” workshop with extensive audience participation expected throughout, so come with your own questions, examples and concerns. |
| Published: July 11, 2008
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Technical Implementation of Multi Channel Content Management
(Article)
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| Author(s): Natasja Paulssen |
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| Content is alive and will change during its lifecycle. Content is being reused, not by accident, but by design. And content is meant to be read by people, but before it is ready it needs to be processed from one format into another to bridge the gap between author and audience.
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| Published: October 30, 2008
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