Content publishers face increasing demands to integrate ever more sophisticated rich internet applications into their Web presence, often from the very top of their organizations. What recourse do you have when the pressure is so intense while your budget and other resources are on the decline? And even if you have the budget, how do you determine the best approach?

At this session, we’ll provide an overview of the dynamic landscape for rich internet applications, how leading organizations are leveraging them to increase traffic and deliver a powerful user experience. We’ll also address what you can do, and what you need to consider including an analysis of your information architecture as well as the resources required (staff, budget and time).