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Collaboration 2.0 : Interacting Profitably In a Connected World
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| Author(s): David Coleman |
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 This workshop is for IT managers, web professionals and those thinking about implementing an online community for their organization, association or group.
This workshop takes a holistic view of collaboration and examines people, process and technology. We will track trends in collab-oration to see how today’s environment came about, as well as looking at scenarios for future technologies and their adoption. Virtual worlds, the semantic web and 3-D collaborative environments will be examined. A wide variety of virtual team spaces (VTS) and online community tools will be explored, including a number of open source environments and mash-up frameworks.
This workshop will also include best practices for groups and teams that work at a distance as well as the 10 rules for online communities and social network success.
A variety of exercises to determine collaborative alignment, team alignment, and strategies for getting around some common roadblocks in online community, as well as some strategies for driving traffic to communities as well as viral marketing will be explored. |
| Published: July 11, 2008
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Collaborative Strategies
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Content 2.0: Next Generation Content Management
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| Author(s): Tony Pietrocola |
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 Tony Pietrocola's presentation addresses the following:
Current Situation, Where we’re going, Drivers of change, Will Content 2.0 catch up to Web 2.0?, Intersection of WCM and Next Generation Web
Content Routing, RDF Semantic Technologies |
| Published: October 17, 2008
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Link
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Drupal 201: The poster child for web 2.0 community driven websites
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| Author(s): Travis Wissink |
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 Drupal recently became a winner of CNet’s Webware 100 award in the publishing category. Drupal is a Free and Open Source Web Content Management software and a web application framework. It is highly used and has been included in the Google Summer of Code (SoC) project. The Google SoC reference’s Drupal as being the poster child for Web 2.0 community driven web site software. I will describe and demonstrate some of the major features of the software as well as some of the limitations. Some specific features we’ll look at are the Content Construction Kit, Views, Taxonomy, and some Content Management functions.
Drupal adheres to some good content management practices. During the discussion we will look and modify some configuration areas for the more technical savvy as well as look at the content managers and content authors interfaces. Although, a computer isn’t required if you bring you laptop you will be able to log on to the site and manage content. |
| Published: July 11, 2008
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Technology Leadership and Consulting
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How to develop an enterprise content syndication strategy
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| Author(s): Ruth Kaufman |
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 The Challenge: Enterprises are embracing digital media to extend their brands, market their products, and build relationships with customers. Often, business units are empowered to explore and experiment with new forms of communication without a broad-based strategy or common platform.
The result can be a divergent array of messages, brand signatures, technologies, processes, and metrics.
The goal of this presentation id to develop a level of competence and confidence for defining, clearly articulating, and implementing your company’s content syndication strategy and roadmap by working through concepts and methods.
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| Published: October 17, 2008
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Migrating Legacy Content
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| Author(s): Laura Melcher |
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| Laura Melcher presents an overview of migration projects, examining the following topics: Planning a migration, Conducting a content inventory, Developing a migration strategy, Defining workflows and access controls, Creating content standards, and Implementing a governance model. |
| Published: October 17, 2008
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Multi-Channel WCM Projects: Making Them Work
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| Author(s): Vern Imrich |
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 WCM is back, but now it’s multi-channel WCM. Multi-channel requirements add both new success factors, as well as hazards that must be understood and overcome. In this workshop, led by Percussion Software CTO Vern Imrich, you will learn how to identify and address these factors.
The workshop will begin with an analysis of several field examples, the success and failures in each, and the decisions made that led to them. These lessons will then be further explored in specific topical focus areas, such as the following:
* Usability—content authors in CMS environments have rapidly adopted “in context” editing to improve user adoption. But in a multi-channel system, do authors work in the context of a channel, many channels or in some new neutral channel environment?
* Content Reuse—where is “single sourcing” critical and where does it break down due to form factor, media type and creative concerns? And when single sourcing is limited, what can be done to maintain consistency and reduce workloads?
* Business Process and Lifecycle—simple concepts like “approved” or “expired” take on new meaning in a multi-channel world. Approved for one channel or for all? What kinds of process automation and lifecycle management can be used to address these changes?
* Modeling and Template Design—decomposing Web pages into content components and templates can be tricky even for a single Web site. Can one model really be defined when this decomposition must apply to all the multiple channels that may be involved? And what happens when the inevitable new devices and channels hit the market? How can a solid foundation be established that isn’t already obsolete by the time the system goes live?
* Overall Architecture—we all know about separation of content from format (presentation). But what about separation of channel presentation logic from customer experience logic? How do you ensure a consistent customer experience regardless of the channel they use?
In each of these areas, the focus will be to identify the key questions you need to ask, the pros and cons of the decisions you make, and the risk factors that are incurred. This is a “roll up your sleeves” workshop with extensive audience participation expected throughout, so come with your own questions, examples and concerns. |
| Published: July 11, 2008
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Open Standards and the Convergence of Wikis and Content Management Systems
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| Author(s): Rob Dawson |
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 Wikis are a popular tool in the technical community for collaborating in the development of web content. A wiki makes it easy for anyone to edit and create content. They have historically lacked many of the important features of content management systems such as workflow.
The next wave of wiki products are targeting some of the storage mechanisms used by content management systems, such as the Java Content Repository. This provides opportunities in blended tools, enabling combined tools, and the integration of wiki and CMS systems.
In this interactive workshop we will be working the opportunities and challenges presented by the new generation of Wikis and content management systems. After some brief background on Wikis and the open standards that new wikis are being built around, we will be focusing on what this means for Content Management professionals, and how we can take advantage of the strengths of wikis in our systems. We will be focusing on how to best leverage the strengths of wikis for our content, and how they can form a part of our content authoring environment. |
| Published: July 11, 2008
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Ephox
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Podcasting & Publishing Multimedia Content with a CMS (Exploring the Multimedia Features of Plone)
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| Author(s): Nate Aune |
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 Plone is a flexible open source content management system that is being used by Motorola, Nokia, NASA, Disney, HP, eBay and the Free Software Foundation. PloneMultimedia is a suite of add-on Plone components which make it easy to publish audio/video files and generate podcast feeds.
This talk will demonstrate some of the unique features of PloneMultimedia and discuss case studies where Plone is successfully being used in an artist community to share music and video files.
When a user uploads an audio/video file to the Plone-based website, the metadata (album, artist, producer, etc.) is automatically extracted from the file. Not only does this save the user from tedious data entry, but this metadata is also indexed using Plone’s powerful search tool, so the content is readily searchable.
Plone has the concept of Smart Folders - saved searches that return a list of content based on criteria the site admin specifies. This makes it very easy for non-technical users to generate lists of multimedia content (i.e. all MP3s with genre ‘jazz’).
Using Plone’s built-in workflow engine, the multimedia content can be submitted for review, and approved by a moderator. This ensures that inappropriate user-generated content can be rejected instead of being inadvertently published.
Plone also has many collaborative features which help to foster participation and online community. Users can submit their own multimedia content and comment, rate and tag other users’ content. |
| Published: July 11, 2008
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plone4artists
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Web Content Management to Web Content Operations
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| Author(s): Todd O’Neill |
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 Implementing a web content management system can be a long and painful process. By the time you send an RFP, review vendors, make a selection, refine requirements and specs, configure the tool, develop custom functionality and, well, everything else, you’re done. You’re really finished! When you hear “WCM” in the hallways you flinch. The last thing you want to do is “operate” the damn thing.
But who knows more about how the system works, where the ghosts are, who has the best grease to get the wheels turning? Face it; people will turn to you.
The last thing you want to do is just start operating. Unless you want to be the eternal go-to person for all things WCM you have to have a plan for day-to-day operations. Creating an operations plan can take weeks, maybe months of work but it will save you countless headaches (and not a few gray hairs.)
Your operations plan will boil down to three key components:
1. Services
2. Staffing
3. Setting Expectations
The services component is like it sounds: what value add will you provide to your WCM community (business and IT). That service set is birthed from clearly defining the processes around your web content management implementation. These processes will likely include the how you manage content (author, edit, review, approve, publish); how you maintain, modify and upgrade the WCM system; and processes around users, groups and security.
There may be other processes specific to your environment like translation or workflow to print.
Staffing is people. Who, besides you, will do what needs to be done? What business roles will they play? Who will these people report to? What skills do they have or need? How many are needed today and in the next 12-24 months?
Setting expectations is crucial to your success. Communication about your operations plan, at all its stages, will set the stage for how things will play out down the road. Buy in from all levels will work in your favor—from worker bees to executive management.
The way to establish your “cube cred” is to execute the operations plan. For example, when someone requests a new authoring template you fire off the processes to deliver that service:
* Request Intake/Triage Process
* Authoring Template Creation/Modification Process
* New Functionality Training Process
* Operational Reporting Process
It has be a simple formula to be successful. If your operations are bureaucratic, form laden and sluggish then WCM stinks, or at least it will acquire that odor in a short time.
Create enough process, provide enough service, staff enough people and provide enough reporting so that your operations are “enough” for your business. Most WCM users do not work where content is the core of the business. They’re bankers or lawyers or scholars or doctors or manufacturers. So, you’ll want lightweight, agile operations so the rest if the business doesn’t get distracted by the everyday operations of WCM.
Establishing a strong operations function for web content management makes the post-implementation job easier and quickly demonstrates the business value of this significant investment. |
| Published: July 11, 2008
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