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All About the VYRE UNIFY Product
(Product Datasheet)
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| Author(s): VYRE |
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| The VYRE Unify content platform is designed to dissolve technical complexity and support business creativity. It’s been
ten years in the making, and VYRE Unify, which is the fourth generation of the VYRE platform, helps you take control of
your content and digital assets.
Beyond simple control, VYRE Unify enables you to manage, personalise and distribute data fast with the people
you want to share it with (and not those you don’t). It’s designed to streamline processes and is flexible enough to
accommodate a wide range of needs. From websites and intranets to asset libraries and portals, VYRE Unify’s features
are what make it special.
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| Published: October 20, 2008
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Print Media Management Diageo BAM
(White Paper)
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| Author(s): Vyre |
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| Raising a glass to BAM. Diageo's programme manager Nic Lund explains
to Laura Blows how implementing a Brand Asset
Management system helped the company manage
its asset rights, ensure global brand consistency and
receive both time and cost savings. |
| Published: October 20, 2008
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VYRE Case Study 1: Diageo Brand Asset Management enabled by SmartBrand
(White Paper)
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| Author(s): VYRE |
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| In 2002, Diageo launched a specific Brand Asset Management programme – one of the
biggest and most complex ever undertaken. The BAM programme took a holistic
approach to changing both the way that Diageo worked internally, and how the business
interacted with third party suppliers who all contribute to the creation, evolution and
maintenance of our assets. The programme was managed from within Global Marketing
Procurement, but from the outset drew together a cross functional team including
Marketing, Legal and Information Services as well as Procurement. |
| Published: October 20, 2008
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Availability:
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VYRE Case Study 2: IMG Media
(White Paper)
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| Author(s): VYRE |
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| With the implementation of VYRE Unify as the company’s new content management and digital asset management system, IMG Media
has been able to take its business online. IMG Media is now able to make its video and image content available to a wider, global audience allowing the company to grow its customer base and communicate with it more effectively. |
| Published: October 20, 2008
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Availability:
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VYRE Case Study 3: Lowe & Partners Worldwide
(White Paper)
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| Author(s): VYRE |
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| Lowe & Partners Worldwide is a global advertising agency that has over 80 agencies in 54 different countries. In the late 90’s and early part of this decade Lowe went through an aggressive merger and acquisition phase and this expansion presented a number of challenges to the network. The creation of a collaborative portal has helped to address these concerns and support creative excellence across the Lowe Network. The portal, branded Lowe Go, provides a virtual desktop for Lowe users and supplies fast access to the information, people and business tools needed to add substantial business value. |
| Published: October 20, 2008
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Availability:
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VYRE Case Study 4: Virgin Holidays
(White Paper)
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| Author(s): VYRE |
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| Virgin Holidays has traditionally published its holiday information via two channels – brochures and a public facing website. These two channels were tightly coupled, which meant the website content was frequently out of date. Furthermore, the process of creating brochures was predominantly offline and Virgin Holidays sought to bring efficiency to this process by transferring it to a web-based application. VYRE has helped Virgin Holidays to bring these ambitions to life, and provided a web-based application where content is dynamically updated ready to be published to the web and its brochures.
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| Published: October 20, 2008
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Availability:
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VYRE Case Study 5: The Icelandic National Broadcasting Service
(White Paper)
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| Author(s): VYRE |
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| The partnership between VYRE and RÚV dates back to 1998. At that time RÚV had been running a website for 2 years and were looking to implement a CMS system to manage all the content and news published online. RÚV originally chose VYRE because it was considered cutting edge technology and no other system came close to its set of features and its unique way of organising structured content. In 2005 RÚV upgraded their VYRE system to the new platform VYRE Unify. Even though RÚV looked at other CMS vendors at this time, it decided that VYRE was still the best of breed option for RÚV.
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| Published: October 20, 2008
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Availability:
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VYRE Case Study 6: Woolworths UK
(White Paper)
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| Author(s): VYRE |
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| Woolworths has moved away from traditional enterprise software to web-based applications to manage their products, with extraordinary results. Woolworths teamed up with VYRE, a UK company specialising in web based content management applications. VYRE developed a bespoke core application – affectionately known as PET (Product Enrichment Technology) - to manage copy, photography and products. |
| Published: October 20, 2008
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VYRE Unify Butler Report
(White Paper)
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| Author(s): VYRE |
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| Described by VYRE as being "much more than a Content Management solution", Unify is a flexible platform
for the creation and management of content-driven Web sites and Web-based applications. Unify is quick to
implement and accommodates users of all skill levels. A J2EE solution that is modular by design, Unify
version 4.3.1 exploits open source software where appropriate and adheres well to industry standards.
VYRE's offering is platform and database independent and is architected in a way that offers versatility and
performance in a cost-effective manner. Capable of managing both structured and unstructured content, Unify
links together Content Management, Digital Asset Management (DAM), Document Management, Business
Process Management, e-commerce, and portal technology. VYRE Unify is well suited to new media
companies and advertising agencies, and is best evaluated through VYRE direct.
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| Published: October 20, 2008
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Availability:
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